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th3choice represents the spirit of natural leadership before life.

The bracelet of the captaincy identifies an attitude to face the day to day, in the same way that a team captain faces a game. Our motto: "Captaining your life!" Conveys an attitude based on the fact that each person struggles with the same values as in sports because they have "the choice" (th3choice) of what they want to happen in their life. Th3choice is something more than a brand, it is a hallmark for those people who know what they want and play clean to get it.